Santa Rosa vs Wilmington
Cost of Living Comparison · 2026
Santa Rosa
Wilmington
The Verdict
The cost gap between these cities is 47.6%, with Wilmington being the more affordable option. A $75,000 income in Santa Rosa has equivalent purchasing power to $50,822 in Wilmington.
Category-by-Category Breakdown
Index values · National average = 100 · Lower is more affordable
Salary Equivalence
A $75,000 salary in Santa Rosa has the same purchasing power as $50,822 in Wilmington.
Conversely, $75,000 in Wilmington equals $110,680 in Santa Rosa.
Living in Santa Rosa vs Wilmington
Housing Costs
Santa Rosa's housing index of 233 is higher Wilmington's 108, translating to median home prices of $720,000 vs $320,000. The $400,000 difference in home prices means roughly $26,004 per year in additional mortgage costs at current rates. Renters face a similar gap: $2,100/mo in Santa Rosa compared to $1,400/mo in Wilmington, a monthly difference of $700.
Grocery & Food Costs
Grocery expenses index at 107 in Santa Rosa and 101 in Wilmington. A household spending the national average of $475/month on groceries would pay approximately $508/month in Santa Rosa vs $480/month in Wilmington. Wilmington offers a meaningful advantage on everyday food costs, saving roughly $336/year.
Utility Expenses
Utility costs — electricity, gas, water, internet — index at 135 in Santa Rosa and 94 in Wilmington. Monthly utility bills average approximately $540 in Santa Rosa vs $376 in Wilmington. Climate differences between the two cities drive much of this gap, with heating and cooling costs varying substantially by region.
Healthcare
Healthcare costs index at 112 in Santa Rosa and 106 in Wilmington. This encompasses insurance premiums, doctor visit copays, dental care, and prescription costs. Healthcare costs are relatively similar between these two cities, though individual plan costs can still vary.
Income & Purchasing Power
Median household income is $94,300 in Santa Rosa and $48,432 in Wilmington. After adjusting for local costs, purchasing-power-equivalent incomes are approximately $62,039 and $47,021 respectively. Santa Rosa residents enjoy stronger real purchasing power despite higher nominal wages.
Relocation Considerations
Under the standard 28% rule, a median-income household can allocate $2,200/month to housing in Santa Rosa vs $1,130/month in Wilmington. In Santa Rosa, median rent of $2,100/mo fits within this budget. In Wilmington, median rent of $1,400/mo pushes past the recommended limit. The biggest category-level difference between these two cities is Housing, where the gap is 125 index points — focus your budget analysis there.
Frequently Asked Questions
Moving & Relocation Resources
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