City Comparison

Santa Rosa vs Wilmington

Cost of Living Comparison · 2026

Santa Rosa

California
152
Very Expensive
$720,000
Median Home
$2,100/mo
Median Rent
$94,300
Median Income

Wilmington

North Carolina
103
Average
$320,000
Median Home
$1,400/mo
Median Rent
$48,432
Median Income

The Verdict

47.6%

The cost gap between these cities is 47.6%, with Wilmington being the more affordable option. A $75,000 income in Santa Rosa has equivalent purchasing power to $50,822 in Wilmington.

Category-by-Category Breakdown

Index values · National average = 100 · Lower is more affordable

Housing
233
Santa Rosa
108
Wilmington
Groceries
107
Santa Rosa
101
Wilmington
Utilities
135
Santa Rosa
94
Wilmington
Transportation
128
Santa Rosa
99
Wilmington
Healthcare
112
Santa Rosa
106
Wilmington

Salary Equivalence

A $75,000 salary in Santa Rosa has the same purchasing power as $50,822 in Wilmington.

Conversely, $75,000 in Wilmington equals $110,680 in Santa Rosa.

Living in Santa Rosa vs Wilmington

Housing Costs

Santa Rosa's housing index of 233 is higher Wilmington's 108, translating to median home prices of $720,000 vs $320,000. The $400,000 difference in home prices means roughly $26,004 per year in additional mortgage costs at current rates. Renters face a similar gap: $2,100/mo in Santa Rosa compared to $1,400/mo in Wilmington, a monthly difference of $700.

Grocery & Food Costs

Grocery expenses index at 107 in Santa Rosa and 101 in Wilmington. A household spending the national average of $475/month on groceries would pay approximately $508/month in Santa Rosa vs $480/month in Wilmington. Wilmington offers a meaningful advantage on everyday food costs, saving roughly $336/year.

Utility Expenses

Utility costs — electricity, gas, water, internet — index at 135 in Santa Rosa and 94 in Wilmington. Monthly utility bills average approximately $540 in Santa Rosa vs $376 in Wilmington. Climate differences between the two cities drive much of this gap, with heating and cooling costs varying substantially by region.

Healthcare

Healthcare costs index at 112 in Santa Rosa and 106 in Wilmington. This encompasses insurance premiums, doctor visit copays, dental care, and prescription costs. Healthcare costs are relatively similar between these two cities, though individual plan costs can still vary.

Income & Purchasing Power

Median household income is $94,300 in Santa Rosa and $48,432 in Wilmington. After adjusting for local costs, purchasing-power-equivalent incomes are approximately $62,039 and $47,021 respectively. Santa Rosa residents enjoy stronger real purchasing power despite higher nominal wages.

Relocation Considerations

Under the standard 28% rule, a median-income household can allocate $2,200/month to housing in Santa Rosa vs $1,130/month in Wilmington. In Santa Rosa, median rent of $2,100/mo fits within this budget. In Wilmington, median rent of $1,400/mo pushes past the recommended limit. The biggest category-level difference between these two cities is Housing, where the gap is 125 index points — focus your budget analysis there.

Frequently Asked Questions

Wilmington is 47.6% more affordable overall with an index of 103 vs 152.
A $75,000 salary in Santa Rosa has equivalent purchasing power to approximately $50,822 in Wilmington, based on the cost of living difference.
Santa Rosa's housing index is 233 with median homes at $720,000, while Wilmington's is 108 with median homes at $320,000.

Moving & Relocation Resources

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