Rochester vs Winston-Salem
Cost of Living Comparison · 2026
Rochester
Winston-Salem
The Verdict
Living in Winston-Salem costs 11.9% less than Rochester. To match the purchasing power of a $75,000 salary in Rochester, you would need $67,021 in Winston-Salem.
Category-by-Category Breakdown
Index values · National average = 100 · Lower is more affordable
Salary Equivalence
A $75,000 salary in Rochester has the same purchasing power as $67,021 in Winston-Salem.
Conversely, $75,000 in Winston-Salem equals $83,929 in Rochester.
Living in Rochester vs Winston-Salem
Housing Costs
Rochester's housing index of 95 is higher Winston-Salem's 63, translating to median home prices of $345,000 vs $250,000. The $95,000 difference in home prices means roughly $6,180 per year in additional mortgage costs at current rates. Renters face a similar gap: $1,275/mo in Rochester compared to $1,050/mo in Winston-Salem, a monthly difference of $225.
Grocery & Food Costs
Grocery expenses index at 103 in Rochester and 97 in Winston-Salem. A household spending the national average of $475/month on groceries would pay approximately $489/month in Rochester vs $461/month in Winston-Salem. Winston-Salem offers a meaningful advantage on everyday food costs, saving roughly $336/year.
Utility Expenses
Utility costs — electricity, gas, water, internet — index at 102 in Rochester and 99 in Winston-Salem. Monthly utility bills average approximately $408 in Rochester vs $396 in Winston-Salem. Utility costs are relatively comparable between these two cities.
Healthcare
Healthcare costs index at 104 in Rochester and 103 in Winston-Salem. This encompasses insurance premiums, doctor visit copays, dental care, and prescription costs. Healthcare costs are relatively similar between these two cities, though individual plan costs can still vary.
Income & Purchasing Power
Median household income is $91,500 in Rochester and $52,600 in Winston-Salem. After adjusting for local costs, purchasing-power-equivalent incomes are approximately $97,340 and $62,619 respectively. Rochester residents enjoy stronger real purchasing power despite higher nominal wages.
Relocation Considerations
Under the standard 28% rule, a median-income household can allocate $2,135/month to housing in Rochester vs $1,227/month in Winston-Salem. In Rochester, median rent of $1,275/mo fits within this budget. In Winston-Salem, median rent of $1,050/mo remains manageable. The biggest category-level difference between these two cities is Housing, where the gap is 32 index points — focus your budget analysis there.
Frequently Asked Questions
Moving & Relocation Resources
As an Amazon Associate we earn from qualifying purchases