City Comparison

Madison vs Seoul

Cost of Living Comparison · 2026

Madison

Wisconsin
106
Above Average
$340,000
Median Home
$1,400/mo
Median Rent
$67,565
Median Income

Seoul

South Korea
82
Very Affordable
$520,000
Median Home
$1,100/mo
Median Rent
$38,000
Median Income

The Verdict

29.3%

Seoul is 29.3% less expensive than Madison overall. A household earning $75,000 in Madison would need approximately $58,019 in Seoul to maintain the same standard of living.

Category-by-Category Breakdown

Index values · National average = 100 · Lower is more affordable

Housing
115
Madison
115
Seoul
Groceries
101
Madison
88
Seoul
Utilities
97
Madison
68
Seoul
Transportation
103
Madison
62
Seoul
Healthcare
105
Madison
52
Seoul

Salary Equivalence

A $75,000 salary in Madison has the same purchasing power as $58,019 in Seoul.

Conversely, $75,000 in Seoul equals $96,951 in Madison.

Living in Madison vs Seoul

Housing Costs

Madison's housing index of 115 is equal to Seoul's 115, translating to median home prices of $340,000 vs $520,000. The $180,000 difference in home prices means roughly $11,700 per year in additional mortgage costs at current rates. Renters face a similar gap: $1,400/mo in Madison compared to $1,100/mo in Seoul, a monthly difference of $300.

Grocery & Food Costs

Grocery expenses index at 101 in Madison and 88 in Seoul. A household spending the national average of $475/month on groceries would pay approximately $480/month in Madison vs $418/month in Seoul. Seoul offers a meaningful advantage on everyday food costs, saving roughly $744/year.

Utility Expenses

Utility costs — electricity, gas, water, internet — index at 97 in Madison and 68 in Seoul. Monthly utility bills average approximately $388 in Madison vs $272 in Seoul. Climate differences between the two cities drive much of this gap, with heating and cooling costs varying substantially by region.

Healthcare

Healthcare costs index at 105 in Madison and 52 in Seoul. This encompasses insurance premiums, doctor visit copays, dental care, and prescription costs. The 53-point gap reflects real differences in provider costs, insurance market competition, and regional healthcare infrastructure.

Income & Purchasing Power

Median household income is $67,565 in Madison and $38,000 in Seoul. After adjusting for local costs, purchasing-power-equivalent incomes are approximately $63,741 and $46,341 respectively. Madison residents enjoy stronger real purchasing power despite higher nominal wages.

Relocation Considerations

Under the standard 28% rule, a median-income household can allocate $1,577/month to housing in Madison vs $887/month in Seoul. In Madison, median rent of $1,400/mo fits within this budget. In Seoul, median rent of $1,100/mo pushes past the recommended limit. The biggest category-level difference between these two cities is Healthcare, where the gap is 53 index points — focus your budget analysis there.

Frequently Asked Questions

Seoul is 29.3% more affordable overall with an index of 82 vs 106.
A $75,000 salary in Madison has equivalent purchasing power to approximately $58,019 in Seoul, based on the cost of living difference.
Madison's housing index is 115 with median homes at $340,000, while Seoul's is 115 with median homes at $520,000.

Moving & Relocation Resources

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