Charleston vs Madison
Side-by-side cost of living comparison for 2026
Charleston
Madison
๐ก The Verdict
4% cheaper
Madison is 4% more affordable than Charleston. A $75,000 salary in Charleston is equivalent to $72,273 in Madison.
Category-by-Category Breakdown
Index values shown. National average = 100. Lower is cheaper.
๐ฐ Salary Equivalence
To maintain the same standard of living:
See exact take-home pay: South Carolina salaries ยท Wisconsin salaries
Living in Charleston vs Madison
Housing is typically the biggest factor in any cost-of-living comparison. Charleston has a housing index of 127 while Madison sits at 115 (national average = 100). The median home in Charleston costs $380,000 compared to $340,000 in Madison, a difference of $40,000. Monthly rent follows a similar pattern: $1,600 in Charleston versus $1,400 in Madison.
Groceries and everyday expenses show a narrower gap: Charleston scores 102 while Madison scores 101. Both cities are close to the national average for grocery costs.
Healthcare costs in Charleston (104) are lower than Madison (105). Both are close to the national average.
Median household income in Charleston is $65,872 compared to $67,565 in Madison. When adjusted for cost of living, income goes further in Madison.
Relocating: Charleston vs Madison
If you are considering a move between Charleston (index: 110) and Madison (index: 106), the 4% cost difference has real implications for your budget. Madison is the more affordable option, but the right choice depends on your income, career opportunities, and lifestyle priorities.
Housing budget reality: Using the 28% rule (spending no more than 28% of gross income on housing), the median household in Charleston can afford $1,537/month, while the median household in Madison can afford $1,577/month. With median homes at $380,000 in Charleston versus $340,000 in Madison, homeownership requires above-median income in the pricier market.
Renting vs buying: At $1,600/month in Charleston and $1,400/month in Madison, renters face similar costs in both cities. The rent-to-own ratio in each city determines whether renting or buying offers better value for your situation.
Income adjustment: A $75,000 salary goes about equally far in both cities. Before accepting a job in either city, use the salary equivalence data above to understand what you would need to earn to maintain your current standard of living.
Reading These Numbers: Charleston (110) vs Madison (106)
The cost of living index uses 100 as the national average. Charleston at 110 is 10% above the US average, while Madison at 106 is 6% above average. There is a meaningful cost gap between these two cities that affects day-to-day budgeting.
The overall index is a weighted average of housing (the largest component), groceries, utilities, transportation, and healthcare. Housing typically drives the biggest differences between cities. Even when two cities have similar overall indices, their category-level costs can vary significantly โ one city might have expensive housing but cheap groceries, while another is the reverse. Check the category breakdown above for the full picture.
For renters: With median rents of $1,600/month in Charleston and $1,400/month in Madison, the annual rent difference is approximately $2,400. Over a 5-year period, that compounds to $12,000 in savings by choosing the more affordable city.
For homebuyers: The $40,000 difference in median home prices between Charleston and Madison translates to roughly $2,400 per month in mortgage payments at current rates. Factor this into your budget alongside property taxes and insurance, which also vary by location.
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