City Comparison

Appleton vs Wilmington

Cost of Living Comparison · 2026

Appleton

Wisconsin
88
Below Average
$279,000
Median Home
$950/mo
Median Rent
$80,500
Median Income

Wilmington

North Carolina
103
Average
$320,000
Median Home
$1,400/mo
Median Rent
$48,432
Median Income

The Verdict

14.6%

Living in Appleton costs 14.6% less than Wilmington. To match the purchasing power of a $75,000 salary in Appleton, you would need $87,784 in Wilmington.

Category-by-Category Breakdown

Index values · National average = 100 · Lower is more affordable

Housing
91
Appleton
108
Wilmington
Groceries
98
Appleton
101
Wilmington
Utilities
70
Appleton
94
Wilmington
Transportation
79
Appleton
99
Wilmington
Healthcare
116
Appleton
106
Wilmington

Salary Equivalence

A $75,000 salary in Appleton has the same purchasing power as $87,784 in Wilmington.

Conversely, $75,000 in Wilmington equals $64,078 in Appleton.

Living in Appleton vs Wilmington

Housing Costs

Appleton's housing index of 91 is lower Wilmington's 108, translating to median home prices of $279,000 vs $320,000. The $41,000 difference in home prices means roughly $2,664 per year in additional mortgage costs at current rates. Renters face a similar gap: $950/mo in Appleton compared to $1,400/mo in Wilmington, a monthly difference of $450.

Grocery & Food Costs

Grocery expenses index at 98 in Appleton and 101 in Wilmington. A household spending the national average of $475/month on groceries would pay approximately $466/month in Appleton vs $480/month in Wilmington. The difference in grocery costs between these cities is relatively minor and unlikely to be a deciding factor in relocation.

Utility Expenses

Utility costs — electricity, gas, water, internet — index at 70 in Appleton and 94 in Wilmington. Monthly utility bills average approximately $280 in Appleton vs $376 in Wilmington. Climate differences between the two cities drive much of this gap, with heating and cooling costs varying substantially by region.

Healthcare

Healthcare costs index at 116 in Appleton and 106 in Wilmington. This encompasses insurance premiums, doctor visit copays, dental care, and prescription costs. The 10-point gap reflects real differences in provider costs, insurance market competition, and regional healthcare infrastructure.

Income & Purchasing Power

Median household income is $80,500 in Appleton and $48,432 in Wilmington. After adjusting for local costs, purchasing-power-equivalent incomes are approximately $91,477 and $47,021 respectively. Appleton residents enjoy stronger real purchasing power despite higher nominal wages.

Relocation Considerations

Under the standard 28% rule, a median-income household can allocate $1,878/month to housing in Appleton vs $1,130/month in Wilmington. In Appleton, median rent of $950/mo fits within this budget. In Wilmington, median rent of $1,400/mo pushes past the recommended limit. The biggest category-level difference between these two cities is Utilities, where the gap is 24 index points — focus your budget analysis there.

Frequently Asked Questions

Appleton is 14.6% more affordable overall with an index of 88 vs 103.
A $75,000 salary in Appleton has equivalent purchasing power to approximately $87,784 in Wilmington, based on the cost of living difference.
Appleton's housing index is 91 with median homes at $279,000, while Wilmington's is 108 with median homes at $320,000.

Moving & Relocation Resources

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