City Comparison

Appleton vs St. Louis

Cost of Living Comparison · 2026

Appleton

Wisconsin
88
Below Average
$279,000
Median Home
$950/mo
Median Rent
$80,500
Median Income

St. Louis

Missouri
90
Below Average
$175,000
Median Home
$1,000/mo
Median Rent
$45,782
Median Income

The Verdict

2.2%

The cost gap between these cities is 2.2%, with Appleton being the more affordable option. A $75,000 income in Appleton has equivalent purchasing power to $76,705 in St. Louis.

Category-by-Category Breakdown

Index values · National average = 100 · Lower is more affordable

Housing
91
Appleton
72
St. Louis
Groceries
98
Appleton
97
St. Louis
Utilities
70
Appleton
95
St. Louis
Transportation
79
Appleton
103
St. Louis
Healthcare
116
Appleton
95
St. Louis

Salary Equivalence

A $75,000 salary in Appleton has the same purchasing power as $76,705 in St. Louis.

Conversely, $75,000 in St. Louis equals $73,333 in Appleton.

Living in Appleton vs St. Louis

Housing Costs

Appleton's housing index of 91 is higher St. Louis's 72, translating to median home prices of $279,000 vs $175,000. The $104,000 difference in home prices means roughly $6,756 per year in additional mortgage costs at current rates. Renters face a similar gap: $950/mo in Appleton compared to $1,000/mo in St. Louis, a monthly difference of $50.

Grocery & Food Costs

Grocery expenses index at 98 in Appleton and 97 in St. Louis. A household spending the national average of $475/month on groceries would pay approximately $466/month in Appleton vs $461/month in St. Louis. The difference in grocery costs between these cities is relatively minor and unlikely to be a deciding factor in relocation.

Utility Expenses

Utility costs — electricity, gas, water, internet — index at 70 in Appleton and 95 in St. Louis. Monthly utility bills average approximately $280 in Appleton vs $380 in St. Louis. Climate differences between the two cities drive much of this gap, with heating and cooling costs varying substantially by region.

Healthcare

Healthcare costs index at 116 in Appleton and 95 in St. Louis. This encompasses insurance premiums, doctor visit copays, dental care, and prescription costs. The 21-point gap reflects real differences in provider costs, insurance market competition, and regional healthcare infrastructure.

Income & Purchasing Power

Median household income is $80,500 in Appleton and $45,782 in St. Louis. After adjusting for local costs, purchasing-power-equivalent incomes are approximately $91,477 and $50,869 respectively. Appleton residents enjoy stronger real purchasing power despite higher nominal wages.

Relocation Considerations

Under the standard 28% rule, a median-income household can allocate $1,878/month to housing in Appleton vs $1,068/month in St. Louis. In Appleton, median rent of $950/mo fits within this budget. In St. Louis, median rent of $1,000/mo remains manageable. The biggest category-level difference between these two cities is Utilities, where the gap is 25 index points — focus your budget analysis there.

Frequently Asked Questions

Appleton is 2.2% more affordable overall with an index of 88 vs 90.
A $75,000 salary in Appleton has equivalent purchasing power to approximately $76,705 in St. Louis, based on the cost of living difference.
Appleton's housing index is 91 with median homes at $279,000, while St. Louis's is 72 with median homes at $175,000.

Moving & Relocation Resources

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