City Comparison

Appleton vs Santa Rosa

Cost of Living Comparison · 2026

Appleton

Wisconsin
88
Below Average
$279,000
Median Home
$950/mo
Median Rent
$80,500
Median Income

Santa Rosa

California
152
Very Expensive
$720,000
Median Home
$2,100/mo
Median Rent
$94,300
Median Income

The Verdict

42.1%

The cost gap between these cities is 42.1%, with Appleton being the more affordable option. A $75,000 income in Appleton has equivalent purchasing power to $129,545 in Santa Rosa.

Category-by-Category Breakdown

Index values · National average = 100 · Lower is more affordable

Housing
91
Appleton
233
Santa Rosa
Groceries
98
Appleton
107
Santa Rosa
Utilities
70
Appleton
135
Santa Rosa
Transportation
79
Appleton
128
Santa Rosa
Healthcare
116
Appleton
112
Santa Rosa

Salary Equivalence

A $75,000 salary in Appleton has the same purchasing power as $129,545 in Santa Rosa.

Conversely, $75,000 in Santa Rosa equals $43,421 in Appleton.

Living in Appleton vs Santa Rosa

Housing Costs

Appleton's housing index of 91 is lower Santa Rosa's 233, translating to median home prices of $279,000 vs $720,000. The $441,000 difference in home prices means roughly $28,668 per year in additional mortgage costs at current rates. Renters face a similar gap: $950/mo in Appleton compared to $2,100/mo in Santa Rosa, a monthly difference of $1,150.

Grocery & Food Costs

Grocery expenses index at 98 in Appleton and 107 in Santa Rosa. A household spending the national average of $475/month on groceries would pay approximately $466/month in Appleton vs $508/month in Santa Rosa. Appleton offers a meaningful advantage on everyday food costs, saving roughly $504/year.

Utility Expenses

Utility costs — electricity, gas, water, internet — index at 70 in Appleton and 135 in Santa Rosa. Monthly utility bills average approximately $280 in Appleton vs $540 in Santa Rosa. Climate differences between the two cities drive much of this gap, with heating and cooling costs varying substantially by region.

Healthcare

Healthcare costs index at 116 in Appleton and 112 in Santa Rosa. This encompasses insurance premiums, doctor visit copays, dental care, and prescription costs. Healthcare costs are relatively similar between these two cities, though individual plan costs can still vary.

Income & Purchasing Power

Median household income is $80,500 in Appleton and $94,300 in Santa Rosa. After adjusting for local costs, purchasing-power-equivalent incomes are approximately $91,477 and $62,039 respectively. Appleton residents enjoy stronger real purchasing power despite lower nominal wages.

Relocation Considerations

Under the standard 28% rule, a median-income household can allocate $1,878/month to housing in Appleton vs $2,200/month in Santa Rosa. In Appleton, median rent of $950/mo fits within this budget. In Santa Rosa, median rent of $2,100/mo remains manageable. The biggest category-level difference between these two cities is Housing, where the gap is 142 index points — focus your budget analysis there.

Frequently Asked Questions

Appleton is 42.1% more affordable overall with an index of 88 vs 152.
A $75,000 salary in Appleton has equivalent purchasing power to approximately $129,545 in Santa Rosa, based on the cost of living difference.
Appleton's housing index is 91 with median homes at $279,000, while Santa Rosa's is 233 with median homes at $720,000.

Moving & Relocation Resources

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