City Comparison

Appleton vs Salem

Cost of Living Comparison · 2026

Appleton

Wisconsin
88
Below Average
$279,000
Median Home
$950/mo
Median Rent
$80,500
Median Income

Salem

Oregon
104
Average
$400,000
Median Home
$1,275/mo
Median Rent
$66,400
Median Income

The Verdict

15.4%

Living in Appleton costs 15.4% less than Salem. To match the purchasing power of a $75,000 salary in Appleton, you would need $88,636 in Salem.

Category-by-Category Breakdown

Index values · National average = 100 · Lower is more affordable

Housing
91
Appleton
118
Salem
Groceries
98
Appleton
100
Salem
Utilities
70
Appleton
97
Salem
Transportation
79
Appleton
106
Salem
Healthcare
116
Appleton
100
Salem

Salary Equivalence

A $75,000 salary in Appleton has the same purchasing power as $88,636 in Salem.

Conversely, $75,000 in Salem equals $63,462 in Appleton.

Living in Appleton vs Salem

Housing Costs

Appleton's housing index of 91 is lower Salem's 118, translating to median home prices of $279,000 vs $400,000. The $121,000 difference in home prices means roughly $7,860 per year in additional mortgage costs at current rates. Renters face a similar gap: $950/mo in Appleton compared to $1,275/mo in Salem, a monthly difference of $325.

Grocery & Food Costs

Grocery expenses index at 98 in Appleton and 100 in Salem. A household spending the national average of $475/month on groceries would pay approximately $466/month in Appleton vs $475/month in Salem. The difference in grocery costs between these cities is relatively minor and unlikely to be a deciding factor in relocation.

Utility Expenses

Utility costs — electricity, gas, water, internet — index at 70 in Appleton and 97 in Salem. Monthly utility bills average approximately $280 in Appleton vs $388 in Salem. Climate differences between the two cities drive much of this gap, with heating and cooling costs varying substantially by region.

Healthcare

Healthcare costs index at 116 in Appleton and 100 in Salem. This encompasses insurance premiums, doctor visit copays, dental care, and prescription costs. The 16-point gap reflects real differences in provider costs, insurance market competition, and regional healthcare infrastructure.

Income & Purchasing Power

Median household income is $80,500 in Appleton and $66,400 in Salem. After adjusting for local costs, purchasing-power-equivalent incomes are approximately $91,477 and $63,846 respectively. Appleton residents enjoy stronger real purchasing power despite higher nominal wages.

Relocation Considerations

Under the standard 28% rule, a median-income household can allocate $1,878/month to housing in Appleton vs $1,549/month in Salem. In Appleton, median rent of $950/mo fits within this budget. In Salem, median rent of $1,275/mo remains manageable. The biggest category-level difference between these two cities is Housing, where the gap is 27 index points — focus your budget analysis there.

Frequently Asked Questions

Appleton is 15.4% more affordable overall with an index of 88 vs 104.
A $75,000 salary in Appleton has equivalent purchasing power to approximately $88,636 in Salem, based on the cost of living difference.
Appleton's housing index is 91 with median homes at $279,000, while Salem's is 118 with median homes at $400,000.

Moving & Relocation Resources

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