City Comparison

Appleton vs Rockford

Cost of Living Comparison · 2026

Appleton

Wisconsin
88
Below Average
$279,000
Median Home
$950/mo
Median Rent
$80,500
Median Income

Rockford

Illinois
79
Very Affordable
$155,000
Median Home
$950/mo
Median Rent
$53,300
Median Income

The Verdict

11.4%

The cost gap between these cities is 11.4%, with Rockford being the more affordable option. A $75,000 income in Appleton has equivalent purchasing power to $67,330 in Rockford.

Category-by-Category Breakdown

Index values · National average = 100 · Lower is more affordable

Housing
91
Appleton
52
Rockford
Groceries
98
Appleton
99
Rockford
Utilities
70
Appleton
92
Rockford
Transportation
79
Appleton
101
Rockford
Healthcare
116
Appleton
106
Rockford

Salary Equivalence

A $75,000 salary in Appleton has the same purchasing power as $67,330 in Rockford.

Conversely, $75,000 in Rockford equals $83,544 in Appleton.

Living in Appleton vs Rockford

Housing Costs

Appleton's housing index of 91 is higher Rockford's 52, translating to median home prices of $279,000 vs $155,000. The $124,000 difference in home prices means roughly $8,064 per year in additional mortgage costs at current rates. Renters face a similar gap: $950/mo in Appleton compared to $950/mo in Rockford, a monthly difference of $0.

Grocery & Food Costs

Grocery expenses index at 98 in Appleton and 99 in Rockford. A household spending the national average of $475/month on groceries would pay approximately $466/month in Appleton vs $470/month in Rockford. The difference in grocery costs between these cities is relatively minor and unlikely to be a deciding factor in relocation.

Utility Expenses

Utility costs — electricity, gas, water, internet — index at 70 in Appleton and 92 in Rockford. Monthly utility bills average approximately $280 in Appleton vs $368 in Rockford. Climate differences between the two cities drive much of this gap, with heating and cooling costs varying substantially by region.

Healthcare

Healthcare costs index at 116 in Appleton and 106 in Rockford. This encompasses insurance premiums, doctor visit copays, dental care, and prescription costs. The 10-point gap reflects real differences in provider costs, insurance market competition, and regional healthcare infrastructure.

Income & Purchasing Power

Median household income is $80,500 in Appleton and $53,300 in Rockford. After adjusting for local costs, purchasing-power-equivalent incomes are approximately $91,477 and $67,468 respectively. Appleton residents enjoy stronger real purchasing power despite higher nominal wages.

Relocation Considerations

Under the standard 28% rule, a median-income household can allocate $1,878/month to housing in Appleton vs $1,244/month in Rockford. In Appleton, median rent of $950/mo fits within this budget. In Rockford, median rent of $950/mo remains manageable. The biggest category-level difference between these two cities is Housing, where the gap is 39 index points — focus your budget analysis there.

Frequently Asked Questions

Rockford is 11.4% more affordable overall with an index of 79 vs 88.
A $75,000 salary in Appleton has equivalent purchasing power to approximately $67,330 in Rockford, based on the cost of living difference.
Appleton's housing index is 91 with median homes at $279,000, while Rockford's is 52 with median homes at $155,000.

Moving & Relocation Resources

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