City Comparison

Appleton vs Rochester

Cost of Living Comparison · 2026

Appleton

Wisconsin
88
Below Average
$279,000
Median Home
$950/mo
Median Rent
$80,500
Median Income

Rochester

New York
94
Below Average
$155,000
Median Home
$1,000/mo
Median Rent
$39,728
Median Income

The Verdict

6.4%

Living in Appleton costs 6.4% less than Rochester. To match the purchasing power of a $75,000 salary in Appleton, you would need $80,114 in Rochester.

Category-by-Category Breakdown

Index values · National average = 100 · Lower is more affordable

Housing
91
Appleton
73
Rochester
Groceries
98
Appleton
101
Rochester
Utilities
70
Appleton
105
Rochester
Transportation
79
Appleton
101
Rochester
Healthcare
116
Appleton
100
Rochester

Salary Equivalence

A $75,000 salary in Appleton has the same purchasing power as $80,114 in Rochester.

Conversely, $75,000 in Rochester equals $70,213 in Appleton.

Living in Appleton vs Rochester

Housing Costs

Appleton's housing index of 91 is higher Rochester's 73, translating to median home prices of $279,000 vs $155,000. The $124,000 difference in home prices means roughly $8,064 per year in additional mortgage costs at current rates. Renters face a similar gap: $950/mo in Appleton compared to $1,000/mo in Rochester, a monthly difference of $50.

Grocery & Food Costs

Grocery expenses index at 98 in Appleton and 101 in Rochester. A household spending the national average of $475/month on groceries would pay approximately $466/month in Appleton vs $480/month in Rochester. The difference in grocery costs between these cities is relatively minor and unlikely to be a deciding factor in relocation.

Utility Expenses

Utility costs — electricity, gas, water, internet — index at 70 in Appleton and 105 in Rochester. Monthly utility bills average approximately $280 in Appleton vs $420 in Rochester. Climate differences between the two cities drive much of this gap, with heating and cooling costs varying substantially by region.

Healthcare

Healthcare costs index at 116 in Appleton and 100 in Rochester. This encompasses insurance premiums, doctor visit copays, dental care, and prescription costs. The 16-point gap reflects real differences in provider costs, insurance market competition, and regional healthcare infrastructure.

Income & Purchasing Power

Median household income is $80,500 in Appleton and $39,728 in Rochester. After adjusting for local costs, purchasing-power-equivalent incomes are approximately $91,477 and $42,264 respectively. Appleton residents enjoy stronger real purchasing power despite higher nominal wages.

Relocation Considerations

Under the standard 28% rule, a median-income household can allocate $1,878/month to housing in Appleton vs $927/month in Rochester. In Appleton, median rent of $950/mo fits within this budget. In Rochester, median rent of $1,000/mo pushes past the recommended limit. The biggest category-level difference between these two cities is Utilities, where the gap is 35 index points — focus your budget analysis there.

Frequently Asked Questions

Appleton is 6.4% more affordable overall with an index of 88 vs 94.
A $75,000 salary in Appleton has equivalent purchasing power to approximately $80,114 in Rochester, based on the cost of living difference.
Appleton's housing index is 91 with median homes at $279,000, while Rochester's is 73 with median homes at $155,000.

Moving & Relocation Resources

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