City Comparison

Appleton vs Missoula

Cost of Living Comparison · 2026

Appleton

Wisconsin
88
Below Average
$279,000
Median Home
$950/mo
Median Rent
$80,500
Median Income

Missoula

Montana
115
Above Average
$460,000
Median Home
$1,400/mo
Median Rent
$49,234
Median Income

The Verdict

23.5%

The cost gap between these cities is 23.5%, with Appleton being the more affordable option. A $75,000 income in Appleton has equivalent purchasing power to $98,011 in Missoula.

Category-by-Category Breakdown

Index values · National average = 100 · Lower is more affordable

Housing
91
Appleton
141
Missoula
Groceries
98
Appleton
103
Missoula
Utilities
70
Appleton
89
Missoula
Transportation
79
Appleton
101
Missoula
Healthcare
116
Appleton
102
Missoula

Salary Equivalence

A $75,000 salary in Appleton has the same purchasing power as $98,011 in Missoula.

Conversely, $75,000 in Missoula equals $57,391 in Appleton.

Living in Appleton vs Missoula

Housing Costs

Appleton's housing index of 91 is lower Missoula's 141, translating to median home prices of $279,000 vs $460,000. The $181,000 difference in home prices means roughly $11,760 per year in additional mortgage costs at current rates. Renters face a similar gap: $950/mo in Appleton compared to $1,400/mo in Missoula, a monthly difference of $450.

Grocery & Food Costs

Grocery expenses index at 98 in Appleton and 103 in Missoula. A household spending the national average of $475/month on groceries would pay approximately $466/month in Appleton vs $489/month in Missoula. The difference in grocery costs between these cities is relatively minor and unlikely to be a deciding factor in relocation.

Utility Expenses

Utility costs — electricity, gas, water, internet — index at 70 in Appleton and 89 in Missoula. Monthly utility bills average approximately $280 in Appleton vs $356 in Missoula. Climate differences between the two cities drive much of this gap, with heating and cooling costs varying substantially by region.

Healthcare

Healthcare costs index at 116 in Appleton and 102 in Missoula. This encompasses insurance premiums, doctor visit copays, dental care, and prescription costs. The 14-point gap reflects real differences in provider costs, insurance market competition, and regional healthcare infrastructure.

Income & Purchasing Power

Median household income is $80,500 in Appleton and $49,234 in Missoula. After adjusting for local costs, purchasing-power-equivalent incomes are approximately $91,477 and $42,812 respectively. Appleton residents enjoy stronger real purchasing power despite higher nominal wages.

Relocation Considerations

Under the standard 28% rule, a median-income household can allocate $1,878/month to housing in Appleton vs $1,149/month in Missoula. In Appleton, median rent of $950/mo fits within this budget. In Missoula, median rent of $1,400/mo pushes past the recommended limit. The biggest category-level difference between these two cities is Housing, where the gap is 50 index points — focus your budget analysis there.

Frequently Asked Questions

Appleton is 23.5% more affordable overall with an index of 88 vs 115.
A $75,000 salary in Appleton has equivalent purchasing power to approximately $98,011 in Missoula, based on the cost of living difference.
Appleton's housing index is 91 with median homes at $279,000, while Missoula's is 141 with median homes at $460,000.

Moving & Relocation Resources

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