City Comparison

Appleton vs Midland

Cost of Living Comparison · 2026

Appleton

Wisconsin
88
Below Average
$279,000
Median Home
$950/mo
Median Rent
$80,500
Median Income

Midland

Texas
92
Below Average
$269,000
Median Home
$1,450/mo
Median Rent
$89,600
Median Income

The Verdict

4.3%

The cost gap between these cities is 4.3%, with Appleton being the more affordable option. A $75,000 income in Appleton has equivalent purchasing power to $78,409 in Midland.

Category-by-Category Breakdown

Index values · National average = 100 · Lower is more affordable

Housing
91
Appleton
84
Midland
Groceries
98
Appleton
96
Midland
Utilities
70
Appleton
99
Midland
Transportation
79
Appleton
91
Midland
Healthcare
116
Appleton
110
Midland

Salary Equivalence

A $75,000 salary in Appleton has the same purchasing power as $78,409 in Midland.

Conversely, $75,000 in Midland equals $71,739 in Appleton.

Living in Appleton vs Midland

Housing Costs

Appleton's housing index of 91 is higher Midland's 84, translating to median home prices of $279,000 vs $269,000. The $10,000 difference in home prices means roughly $648 per year in additional mortgage costs at current rates. Renters face a similar gap: $950/mo in Appleton compared to $1,450/mo in Midland, a monthly difference of $500.

Grocery & Food Costs

Grocery expenses index at 98 in Appleton and 96 in Midland. A household spending the national average of $475/month on groceries would pay approximately $466/month in Appleton vs $456/month in Midland. The difference in grocery costs between these cities is relatively minor and unlikely to be a deciding factor in relocation.

Utility Expenses

Utility costs — electricity, gas, water, internet — index at 70 in Appleton and 99 in Midland. Monthly utility bills average approximately $280 in Appleton vs $396 in Midland. Climate differences between the two cities drive much of this gap, with heating and cooling costs varying substantially by region.

Healthcare

Healthcare costs index at 116 in Appleton and 110 in Midland. This encompasses insurance premiums, doctor visit copays, dental care, and prescription costs. Healthcare costs are relatively similar between these two cities, though individual plan costs can still vary.

Income & Purchasing Power

Median household income is $80,500 in Appleton and $89,600 in Midland. After adjusting for local costs, purchasing-power-equivalent incomes are approximately $91,477 and $97,391 respectively. Midland residents come out ahead in real purchasing power.

Relocation Considerations

Under the standard 28% rule, a median-income household can allocate $1,878/month to housing in Appleton vs $2,091/month in Midland. In Appleton, median rent of $950/mo fits within this budget. In Midland, median rent of $1,450/mo remains manageable. The biggest category-level difference between these two cities is Utilities, where the gap is 29 index points — focus your budget analysis there.

Frequently Asked Questions

Appleton is 4.3% more affordable overall with an index of 88 vs 92.
A $75,000 salary in Appleton has equivalent purchasing power to approximately $78,409 in Midland, based on the cost of living difference.
Appleton's housing index is 91 with median homes at $279,000, while Midland's is 84 with median homes at $269,000.

Moving & Relocation Resources

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