City Comparison

Appleton vs London

Cost of Living Comparison · 2026

Appleton

Wisconsin
88
Below Average
$279,000
Median Home
$950/mo
Median Rent
$80,500
Median Income

London

United Kingdom
115
Above Average
$695,000
Median Home
$2,400/mo
Median Rent
$55,000
Median Income

The Verdict

23.5%

Appleton is 23.5% less expensive than London overall. A household earning $75,000 in Appleton would need approximately $98,011 in London to maintain the same standard of living.

Category-by-Category Breakdown

Index values · National average = 100 · Lower is more affordable

Housing
91
Appleton
162
London
Groceries
98
Appleton
92
London
Utilities
70
Appleton
112
London
Transportation
79
Appleton
125
London
Healthcare
116
Appleton
78
London

Salary Equivalence

A $75,000 salary in Appleton has the same purchasing power as $98,011 in London.

Conversely, $75,000 in London equals $57,391 in Appleton.

Living in Appleton vs London

Housing Costs

Appleton's housing index of 91 is lower London's 162, translating to median home prices of $279,000 vs $695,000. The $416,000 difference in home prices means roughly $27,036 per year in additional mortgage costs at current rates. Renters face a similar gap: $950/mo in Appleton compared to $2,400/mo in London, a monthly difference of $1,450.

Grocery & Food Costs

Grocery expenses index at 98 in Appleton and 92 in London. A household spending the national average of $475/month on groceries would pay approximately $466/month in Appleton vs $437/month in London. London offers a meaningful advantage on everyday food costs, saving roughly $348/year.

Utility Expenses

Utility costs — electricity, gas, water, internet — index at 70 in Appleton and 112 in London. Monthly utility bills average approximately $280 in Appleton vs $448 in London. Climate differences between the two cities drive much of this gap, with heating and cooling costs varying substantially by region.

Healthcare

Healthcare costs index at 116 in Appleton and 78 in London. This encompasses insurance premiums, doctor visit copays, dental care, and prescription costs. The 38-point gap reflects real differences in provider costs, insurance market competition, and regional healthcare infrastructure.

Income & Purchasing Power

Median household income is $80,500 in Appleton and $55,000 in London. After adjusting for local costs, purchasing-power-equivalent incomes are approximately $91,477 and $47,826 respectively. Appleton residents enjoy stronger real purchasing power despite higher nominal wages.

Relocation Considerations

Under the standard 28% rule, a median-income household can allocate $1,878/month to housing in Appleton vs $1,283/month in London. In Appleton, median rent of $950/mo fits within this budget. In London, median rent of $2,400/mo pushes past the recommended limit. The biggest category-level difference between these two cities is Housing, where the gap is 71 index points — focus your budget analysis there.

Frequently Asked Questions

Appleton is 23.5% more affordable overall with an index of 88 vs 115.
A $75,000 salary in Appleton has equivalent purchasing power to approximately $98,011 in London, based on the cost of living difference.
Appleton's housing index is 91 with median homes at $279,000, while London's is 162 with median homes at $695,000.

Moving & Relocation Resources

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