City Comparison

Appleton vs Des Moines

Cost of Living Comparison · 2026

Appleton

Wisconsin
88
Below Average
$279,000
Median Home
$950/mo
Median Rent
$80,500
Median Income

Des Moines

Iowa
89
Below Average
$210,000
Median Home
$1,100/mo
Median Rent
$55,958
Median Income

The Verdict

1.1%

Living in Appleton costs 1.1% less than Des Moines. To match the purchasing power of a $75,000 salary in Appleton, you would need $75,852 in Des Moines.

Category-by-Category Breakdown

Index values · National average = 100 · Lower is more affordable

Housing
91
Appleton
74
Des Moines
Groceries
98
Appleton
96
Des Moines
Utilities
70
Appleton
93
Des Moines
Transportation
79
Appleton
100
Des Moines
Healthcare
116
Appleton
97
Des Moines

Salary Equivalence

A $75,000 salary in Appleton has the same purchasing power as $75,852 in Des Moines.

Conversely, $75,000 in Des Moines equals $74,157 in Appleton.

Living in Appleton vs Des Moines

Housing Costs

Appleton's housing index of 91 is higher Des Moines's 74, translating to median home prices of $279,000 vs $210,000. The $69,000 difference in home prices means roughly $4,488 per year in additional mortgage costs at current rates. Renters face a similar gap: $950/mo in Appleton compared to $1,100/mo in Des Moines, a monthly difference of $150.

Grocery & Food Costs

Grocery expenses index at 98 in Appleton and 96 in Des Moines. A household spending the national average of $475/month on groceries would pay approximately $466/month in Appleton vs $456/month in Des Moines. The difference in grocery costs between these cities is relatively minor and unlikely to be a deciding factor in relocation.

Utility Expenses

Utility costs — electricity, gas, water, internet — index at 70 in Appleton and 93 in Des Moines. Monthly utility bills average approximately $280 in Appleton vs $372 in Des Moines. Climate differences between the two cities drive much of this gap, with heating and cooling costs varying substantially by region.

Healthcare

Healthcare costs index at 116 in Appleton and 97 in Des Moines. This encompasses insurance premiums, doctor visit copays, dental care, and prescription costs. The 19-point gap reflects real differences in provider costs, insurance market competition, and regional healthcare infrastructure.

Income & Purchasing Power

Median household income is $80,500 in Appleton and $55,958 in Des Moines. After adjusting for local costs, purchasing-power-equivalent incomes are approximately $91,477 and $62,874 respectively. Appleton residents enjoy stronger real purchasing power despite higher nominal wages.

Relocation Considerations

Under the standard 28% rule, a median-income household can allocate $1,878/month to housing in Appleton vs $1,306/month in Des Moines. In Appleton, median rent of $950/mo fits within this budget. In Des Moines, median rent of $1,100/mo remains manageable. The biggest category-level difference between these two cities is Utilities, where the gap is 23 index points — focus your budget analysis there.

Frequently Asked Questions

Appleton is 1.1% more affordable overall with an index of 88 vs 89.
A $75,000 salary in Appleton has equivalent purchasing power to approximately $75,852 in Des Moines, based on the cost of living difference.
Appleton's housing index is 91 with median homes at $279,000, while Des Moines's is 74 with median homes at $210,000.

Moving & Relocation Resources

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