City Comparison

Appleton vs Charleston

Cost of Living Comparison · 2026

Appleton

Wisconsin
88
Below Average
$279,000
Median Home
$950/mo
Median Rent
$80,500
Median Income

Charleston

South Carolina
110
Above Average
$380,000
Median Home
$1,600/mo
Median Rent
$65,872
Median Income

The Verdict

20.0%

Living in Appleton costs 20.0% less than Charleston. To match the purchasing power of a $75,000 salary in Appleton, you would need $93,750 in Charleston.

Category-by-Category Breakdown

Index values · National average = 100 · Lower is more affordable

Housing
91
Appleton
127
Charleston
Groceries
98
Appleton
102
Charleston
Utilities
70
Appleton
99
Charleston
Transportation
79
Appleton
98
Charleston
Healthcare
116
Appleton
104
Charleston

Salary Equivalence

A $75,000 salary in Appleton has the same purchasing power as $93,750 in Charleston.

Conversely, $75,000 in Charleston equals $60,000 in Appleton.

Living in Appleton vs Charleston

Housing Costs

Appleton's housing index of 91 is lower Charleston's 127, translating to median home prices of $279,000 vs $380,000. The $101,000 difference in home prices means roughly $6,564 per year in additional mortgage costs at current rates. Renters face a similar gap: $950/mo in Appleton compared to $1,600/mo in Charleston, a monthly difference of $650.

Grocery & Food Costs

Grocery expenses index at 98 in Appleton and 102 in Charleston. A household spending the national average of $475/month on groceries would pay approximately $466/month in Appleton vs $485/month in Charleston. The difference in grocery costs between these cities is relatively minor and unlikely to be a deciding factor in relocation.

Utility Expenses

Utility costs — electricity, gas, water, internet — index at 70 in Appleton and 99 in Charleston. Monthly utility bills average approximately $280 in Appleton vs $396 in Charleston. Climate differences between the two cities drive much of this gap, with heating and cooling costs varying substantially by region.

Healthcare

Healthcare costs index at 116 in Appleton and 104 in Charleston. This encompasses insurance premiums, doctor visit copays, dental care, and prescription costs. The 12-point gap reflects real differences in provider costs, insurance market competition, and regional healthcare infrastructure.

Income & Purchasing Power

Median household income is $80,500 in Appleton and $65,872 in Charleston. After adjusting for local costs, purchasing-power-equivalent incomes are approximately $91,477 and $59,884 respectively. Appleton residents enjoy stronger real purchasing power despite higher nominal wages.

Relocation Considerations

Under the standard 28% rule, a median-income household can allocate $1,878/month to housing in Appleton vs $1,537/month in Charleston. In Appleton, median rent of $950/mo fits within this budget. In Charleston, median rent of $1,600/mo pushes past the recommended limit. The biggest category-level difference between these two cities is Housing, where the gap is 36 index points — focus your budget analysis there.

Frequently Asked Questions

Appleton is 20.0% more affordable overall with an index of 88 vs 110.
A $75,000 salary in Appleton has equivalent purchasing power to approximately $93,750 in Charleston, based on the cost of living difference.
Appleton's housing index is 91 with median homes at $279,000, while Charleston's is 127 with median homes at $380,000.

Moving & Relocation Resources

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